How do you know whether to apply to a job?

A common question I get from job seeking coaching clients is whether to bother applying to a job they see posted. They often wonder:

• Is this a “good enough” org? Would I actually like working there?

• Is this role interesting enough?

• Am I qualified enough for the role at hand?

To those and related questions I say WHO KNOWS!

Because we truly can’t answer these sorts of questions from a job description alone. Most job descriptions are “wish lists” written in exceedingly dull prose that don’t adequately reflect either the job nor the org - and certainly not the people within it.

So how do you know when to put the time and energy into applying? I unpack the answer in detail in an article I recently wrote for Forbes.com - I hope it’s helpful!